Minx was a new, upscale, chic restaurant and bar located in Glendale, California. It needed a distinctive brand to help carry through it’s modern elegant style. The graphics is based off of the restaurant’s most distinctive elements, the triangular shaped canopies in it’s outdoor space. They look like flags flying in the wind. The interior design also had similar angles and curves. It is from this that the overall look was taken and represented in a unique way. This design was applied to stationary, business cards, email blasts, postcards and pocket folder.