As part of a large marketing effort to entice qualified teachers from other areas to come to Los Angeles, a marketing kit was designed which included a creative was designed which included a creative diecut pocket folder, stair-stepped inserts, numerous pamphlets and an interactive CD. The overall look and feel incorporated fun and youthful illustrations pertaining to kids and learning that were carried throughout all pieces. This look was carried through onto posters, postcards, ads, billboards and the CD as well. It brought LAUSD a lot of attention and became recognizable as their look.